E-commerce as a tool to strengthen the commercial dynamics of the Military Industry at a global level. Based on the characterization of the industries of Colombia, Brazil and the United States

Migrar de estrategias tradicionales de mercadeo, a los retos que propone la adopción del E-commerce, no es un trabajo fácil y debe acompañarse de herramientas tecnológicas que apalanquen la transformación de una empresa. En este sentido es necesario que las compañías que mantienen un modelo tradicional de comercializar sus productos, se renueven e implementen nuevas dinámicas comerciales, enfocadas en el aprovechamiento de las plataformas tecnológicas que han relegado al mercado tradicional y han abierto un amplio camino a la consolidación de la marca y la generación de nuevas formas de negocio por internet.Industria Militar de ColombiaThe migration of traditional marketing strategies to the challenges posed by the adoption of electronic commerce is not an easy task and must be accompanied by technological tools that promote the transformation of a company. In this sense, it is necessary that companies that maintain a traditional model to market their products, are renewed and implement new commercial dynamics, focused on the use of technology platforms that have relegated to the traditional market and have opened a wide path to the consolidation of The brand and the generation of new forms of Internet busines